On the heels of its acquisition of Alleson Athletic, Badger Sportswear - a nationally recognized leader in the development and production of high quality, affordable sportswear - has acquired Garb Athletics, a cutting-edge, digitally-driven provider of high-end custom team uniforms. The combined strengths of Badger Sport, Alleson Athletic, and Garb Athletics offer to its team dealers, decorators and collegiate bookstores a host of benefits – including superior quality, rapid fulfillment, an expansive team uniform and fan apparel selection, more customization, enhanced digital design, decorating, and ordering capabilities – all with best-in-class service.
For the near term, the three companies will continue to operate separately - while integrating the best of what each has to offer. Our goal is to provide meaningful, differentiated product choices to our customers and to simplify their design and purchasing experience.
The Garb and Alleson acquisitions are entirely consistent with our stated mission to provide ALL athletes and fans with superior performance apparel at accessible prices.
Badger, Alleson, and Garb share a commitment to delivering superior performance athletic apparel and service to our customers. Together, we can do even more. The combined businesses offer superior quality apparel, more customized apparel options, and rapid fulfillment and service for team dealers, decorators and collegiate bookstores. Together we will service the market’s needs both on and off the field, offering best in class uniforms, spirit wear, fan wear and corporate apparel.
Badger has been on a strategically-driven journey of transformation and growth. Since the change in ownership more than one year ago, we have put significant investments in place to better serve our customers - building out our inventory and distribution capabilities. This announcement is another example of how we are responding to our customers’ needs and investing for long-term mutual success.
For more information on Alleson Athletic visit: www.AllesonAthletic.com
For more information on Garb Athletics visit: www.GarbAthletics.com
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