Dear Valued Customer
We are very pleased to confirm that Platinum Equity, the equity owner of Augusta Sportswear Brands (“ASB”) has completed its acquisition of Founder Sport Group (“FSG”). The closing of this transaction clears the way for ASB and Founder Sport to join forces, creating an unrivaled portfolio of brand, product and service offerings within the performance apparel industry. Platinum Equity’s strong operational expertise and commitment to investing in strategic growth and long-term success will enable the combined entity to better serve its customers and create new sources of value for the industry. The press release we issued is also attached for reference.
First and foremost, there will be no disruption to any exceptional service levels you have come to expect from both ASB and FSG. We will continue to serve you with the same sales and customer service teams that currently serve your business. Your purchase orders will remain in place and all systems for processing orders and making payments will remain the same at both companies. Providing our customers with best-in-class service will always be our top priority.
In the season ahead, the ASB, Founder Sport and Platinum Teams will collaboratively shape a combined organization laser-focused on our customers winning in the marketplace. We believe this exciting and transformational merger will open up entirely new levels of service, innovation, and convenience, including faster lead times, a more efficient supply chain, expanded product offerings, and accelerated innovations in sublimation and printing technologies. We believe this combination will truly transform our industry and create meaningful benefits for youth athletes everywhere.
We will continue to keep you informed over the next few months. Meanwhile, please feel free to reach out to your point of contact with any questions you may have.
We appreciate your continued confidence and look forward to working with you for many years to come.